Your purpose is like the DNA of your brand
What you’re company stands, why you’re building it, what you want to achieve, what’s important to you, what it’s like working there everyday, your customer experience -- it’s like a fingerprint.
It’s entirely unique to you and your business. It's part of your market differentiation. No one else will ever be exactly the same.
That's why defining your Mission, Vision and Values statements from the very beginning of your company is critical.
It’s entirely unique to you and your business. It's part of your market differentiation. No one else will ever be exactly the same.
That's why defining your Mission, Vision and Values statements from the very beginning of your company is critical.
What are Mission, Vision and Values statements?
Mission: Why your company exists -- what's the BIG problem in the world you're trying to solve?
Vision: What you want to achieve -- what's the BIGGEST dream for your company you can imagine?
Values: What are the behaviors and attitudes you want to your brand to embody -- what do you stand for?
Vision: What you want to achieve -- what's the BIGGEST dream for your company you can imagine?
Values: What are the behaviors and attitudes you want to your brand to embody -- what do you stand for?
Why do I need these anyway?
Living, breathing and communicating your values consistently builds a stronger company inside and out. You'll find it easier to lead your team when everyone understands why and how you come to work everyday. Your customers will be happier because you're delivering a consistent product and experience.
Here's a few more reasons:
Here's a few more reasons:
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You'll make better hiring decisions, based on who is a true fit for your purpose and values |
Differentiated brand in product development, marketing and customer experience |
Values-led companies have happier, more productive, loyal employees |
Employees who 'get it' = better customer satisfaction, which = increased revenue. |
Make it easier to hire great talent because of your reputation as an awesome place to work |
How do I get started?
We can help.
Using Dewpoint Communications' proven, proprietary methodology, we work with founders and leaders to understand and articulate your Mission, Vision and Values statements.
It's easy when you've got us.
Often the thought of tackling this work on your own can be daunting. You know you need to, but it seems like it's going to take more time and mental energy than you have to spare!
That's where we come in. We walk you, and your team, through the whole process. At the end, you have a not only a shiny, new, finished version of your Mission, Vision and Values statements, but what we like to call our 'Care and Feeding Guide' to help you bring them to life -- and keep them that way!
For smaller companies, your direct involvement will be about half a day, plus briefing in, and deliverable presentation and review.
Using Dewpoint Communications' proven, proprietary methodology, we work with founders and leaders to understand and articulate your Mission, Vision and Values statements.
It's easy when you've got us.
Often the thought of tackling this work on your own can be daunting. You know you need to, but it seems like it's going to take more time and mental energy than you have to spare!
That's where we come in. We walk you, and your team, through the whole process. At the end, you have a not only a shiny, new, finished version of your Mission, Vision and Values statements, but what we like to call our 'Care and Feeding Guide' to help you bring them to life -- and keep them that way!
For smaller companies, your direct involvement will be about half a day, plus briefing in, and deliverable presentation and review.
Why work with us to develop your Mission, Vision and Values statements?
“Developing my company’s Mission, Vision and Values with Victoria has given me a whole new world of possibilities to explore – it reminded me of the core of my offering, the thing that clients responded to in the first place.”
– Tish Hicks, CEO, The V.O. Dojo
“Victoria has a unique ability to build relationships, and an eye for connecting the dots.”
– Michael Ambjorn, CEO, Align Your Org
– Tish Hicks, CEO, The V.O. Dojo
“Victoria has a unique ability to build relationships, and an eye for connecting the dots.”
– Michael Ambjorn, CEO, Align Your Org