I've become convinced that isolation is a silent dream killer for solopreneurs. Working alone is like the opposite of ‘groupthink’ -- but no less destructive to a small business.
You know the story, a small, service-based solopreneur works out of their second bedroom, or maybe the occasional Starbucks. They plug away, always on the hunt for clients, ‘doing all the doing,’ reading the right business books, constantly working ‘in’ the business, not ‘on’ the business and just hoping they’re getting it right. They worry about revenue, that they’re working too hard, and ultimately wondering if it’s all worthwhile -- whether they might not be better off working for someone else...
Whenever I hear solopreneurs report this kind of grind, I’m almost certain that the root of their frustration and anxiety is prolonged isolation. Why? Because the number one challenge that all entrepreneurs share is mindset. The laundry list of common issues includes imposter syndrome, burnout, inertia, creative blocks, anxiety and depression.
And it’s no wonder. Building a business brings up everyone’s deepest fears and insecurities -- am I good enough? Will anyone pay me what I think I’m worth? Is there a sustainable market for what I’m offering? Will I have consistent revenue? None of these are helped by sitting at home alone, toiling away in isolation.
Entrepreneurship is a team sport, which doesn’t mean that you have to hire a staff, but it does mean that you need community. Here’s why:
That laundry list of mindset issues? They’re a lot easier to manage when you know you’re not alone. When you have a community of peers, you realize that anyone building a business who doesn’t have imposter syndrome is playing it too safe, and at the expense of their bottom line. When you’re growing, you’re always going to be doing new things that you’ve never done before, so it’s a good idea to get comfortable feeling uncomfortable. This is a lot easier to do when you have other entrepreneurs -- people in the same boat -- to talk to.
There are a million ways to build a business, but you only know what you know. Fortunately, there are lots of other entrepreneurs out there trying to solve the same problems, and sharing information and ideas is a great way to break free of creative and productivity blocks. For example, you may be struggling with keeping on top of emails and calendaring, but someone else in your community may have already successfully used an automation platform that could do all this for you. No one can keep on top of everything, so knowledge sharing is vital to success.
When you work alone, you’re also stuck just thinking your own thoughts every day, which creates huge blind spots. It’s hard to solve business problems creatively when you’re stuck in your own head, with not enough external input.
Referrals and Partnerships
You may know your own market, but have no idea how to access adjacent markets, or even that they exist. When you have a community of entrepreneurial peers, you’ve instantly increased your pool of potential customers. Similarly, you’ll also be able to start tapping into vibrant referral networks -- hard to do sitting at home alone at your laptop.
That all sounds helpful, but how do you make the leap from thinking your own thoughts all day every day to breaking into the wellspring of ideas, innovation, empathy and encouragement that you need?
Victoria Dew is the Founder and CEO of Dewpoint Communications.